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Surfin’ Safari

Dave Hyatt has got to be one of the bravest people on the ‘net I’ve seen. Consider…

  1. He’s a developer for Apple, working on their Safari web browser…
  2. He keeps a weblog where he…
    1. Tracks and responds to what people are saying about Safari, good and bad…
    2. Reports on which bugs have been fixed and which are being worked on
  3. …and on top of all that, he’s actually soliciting requests from readers as for what they’d like to see in Safari!

Kudos to Dave for being crazy enough to do this, and to Apple for allowing him to do this. More companies need to realize that this is a real, effective way to encourage their users. We know that Safari is being worked on, we know that it’s being worked on by someone who genuinely cares about the project, and we know that they care about and listen to what their customers want to see in the product. I can’t think of a better way to build and keep customer loyalty than that.

Posted in Technology.

One Response

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  1. Eric said

    I agree whole-heartedly. Half of my reason to consider using Safari is Dave and his blog. I may have this completely wrong, but it seems that direct feedback to him can only occur through a blog. Interesting filter, that. It certainly keeps the occasional user and their noise out, but I wonder if designers of complex sites have inadvertently been excluded as well. If I do not already have one, I cannot imagine setting up a blog, just to reach David.

    I am excluded also. A non-designer mac-addict without a blog. So my feedback regarding the bookmarks bar, and problems accessing sites I use for work, will not be heard. Not the end of the world by any means, unless it is indicative of a more widespread problem of not getting needed feedback. BTW, before someone educates me regarding the bug button - not applicable. One site malfunctions because of corrupt cookie preferences I cannot fix; the second requires my personal password that I cannot provide to see that tooltips do not show up in windows opened by MS Exchange.

    All those tiny non-sensical icons, and no tip to decipher them. PITA

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