There has been a tendency to mock people that want to buy products simply because a certain company makes them. Some will say this type of buyer is being guided by marketing, or is just a follower, but in reality it comes down to trust. Many people trust Apple. It is this very important connection with users that will likely get people to at least try the Apple Watch, and for Apple that is the best outcome they can wish for.
There is a better than 50% chance that I’ll be ordering an Watch on the day they’re added to the Apple Store.