Microsoft’s partnership with Digital River for electronic distribution of Windows 7 is a customer service nightmare. For the record: as of November 6th, 2009, Digital River’s customer service phone number is (952) 253-1234.
I’m used to ‘customer service’ that actually prevents me from even making an attempt. Being able to toss off a short, quick note and get a useful and polite response within a few hours is wonderful.
What it boils down to is that over the years, time and time again, I’ve gotten incredibly friendly and personal service from the crew at Six Apart. I can’t think of a better way to build and maintain customer loyalty than that.