One of the constant topics that many webmasters and webloggers are concerned with these days is [Google], how to increase your site’s standing in Google’s eyes, and therefore drive more traffic to your site. I use a number of techniques on my weblog, both in the code and how I create entries, that help Google get the most useful information out of my pages.
: http://www.google.com/ “Google”
While I’ve [mentioned some in the past], the subject recently came up in [a thread on the TypePad User Group], and I shared some of my methods [in that thread]. At the request of both [Liza] and [Richard], who have also been posting about this topic, I’m re-posting my post (post-haste, though not post-mortem, and definitely not postpartum) here…
: http://www.michaelhanscom.com/eclecticism/2003/07/help_search_eng.html “Help search engines index your site”
: http://blog.liquidvolt.com/typepad/viewtopic.php?t=411&postdays=0&postorder=asc&start=0 “Increasing Blog/Site Traffic”
: http://blog.liquidvolt.com/typepad/viewtopic.php?p=2506#2506 “A little bit of both, probably.”
: http://www.typepadistas.com/typepadistas/2003/12/reach_out_and_p.html “Getting Traffic to your site”
: http://www.richardsilverstein.com/tikun_olam/2003/11/improve_your_bl.html “Improve Your Blog’s Visibility on the Web”
> Still, I’m amazed to read that you had 1,000 per day BEFORE MS made you a web celeb (boo! to them). Do you think those hits came from your blogging subject or from special tactics you engaged in to increase your site traffic.
A little bit of both, probably.
First off, it’s not so much my subject, as my _lack_ of subject. ;) Because I’ve never really focused on any specific topic for my blog, and just randomly babble about whatever crosses my mind, that gives Google a _lot_ of potential keywords to pick up on.
Also, I’ve been at this for about three years now, so I’ve got a fairly large archive section, which also increases the probability of any given keyword turning up in a search.
As far as special tactics, there’s a few techniques I’ve picked up on over the years that seem to help (some of which you covered in your post).
1. **Descriptive headlines as a page title.** The title of a webpage scores very highly in Google’s ranking scheme, so I generally try to make sure that my post titles are descriptive of what I’m posting about (“Lord of the Rings Trailer” rather than “This is cool!”), and I make sure that the post title is included in the page title.
I believe that TypePad is set to include post titles in page titles for individual archives by default, but some weblog tools (including MovableType in its early stages, I believe, though I could be wrong) only include the site name for every page title, so instead of a site containing 1000+ differently named pages, you’d end up with a site containing 1000+ pages all named “My Weblog”, which doesn’t give Google nearly as much to work with.
2. **Setting a consistent structure for the code on each page.** As HTML was designed to emulate (though not visually replicate) the structure of a printed document, it includes various structural elements such as various levels of heading. As Google pays attention to these when it scans a document, it often helps to use them correctly.
In the past, rather than using the `