Norwescon 32 Wrapup

It took roughly a week to get here, but really, I don’t figure that’s too bad, given my usual photowhoreish ways. Trust me, if I’d been employed (i can haz job now, plz? kthkxbye) it would have taken a lot longer than a week.

Still and all, just a few minutes ago, the last of my shots from Norwescon made it up to Flickr. There are three sets, one each for Thursday, Friday, and Saturday, and, of course, there are many more pictures from other attendees in the Norwescon Flickr group.

Thursday

Weapon Policy, Norwescon 32

Thursday was a nice, low-key start. I hadn’t actually figured on going at all on Thursday this year, but seeing as how I have a lot more free time than usual right now, I figured I might as well swing by. I dropped Prairie off at work in the morning so I could have the car, and headed over to the hotel about noon. Thursday definitely feels like the “slow day” of the ‘con, and I didn’t end up taking very many pictures. Mostly just wandered around, checked things out, poked my head into a panel or two, and that was it. Five o’clock rolled around and I bailed out to go get Prairie from work and head home.

Friday

Group Shot, Steampunk Fashion Show, Norwescon 32

Friday I arrived just in time for my one planned ‘event’ of the day, the Steampunk Fashion Show, hosted by the devious minds behind the upcoming Steamcon. Lots of great outfits! Unfortunately, I felt like I was struggling a bit with the photos, as the lighting in the ballroom was horrid. I still managed to at least get decent shots of nearly everyone who made it onstage, so it’s not a failure at all…I’m just my own harshest critic, as always.

After the fashion show it was back to wandering, grabbing a few shots of hall costumes, and sitting in on a couple of panels. I jokingly tweeted that the “What is Goth?” panel turned into “Hey, we’re not at the clubs and can hear each other without yelling!”…which wasn’t entirely untrue, as there was much amusement that nearly everyone in the room already knew each other to some degree from the scene. We did manage to turn it into more of a discussion about how people found the goth scene, how it’s changed over the years, and where it may be going as the ‘elder goths’ give way to a new generation.

Seven o’clock was my self-imposed curfew that night, so out the door I went to rest at home and ensure that I’d have as much energy as possible for the next day.

Saturday

Jack and Lilly, Norwescon 32

This was the big day: rolling in around noon, rolling out whenever I was exhausted and had to disappear before I fell over. No panels for me today, Saturday is all about the costumes — and as always, such incredible costumes!

Featured above is one of my three favorites from this year. I’ve long blamed thanked Ridley Scott’s 1985 fantasy movie Legend, and specifically the scene where Darkness tempts Lilly with food, dance, and that incredible dress, for being one of my first proto-goth influences. I have absolutely no compunctions at admitting that as soon as I saw Jack and Lilly wandering around, I got a total con-crush on her!

My other two favorite outfits: Firefly/Senrenity’s Wash, impaled on the ship support beam and sporting a “Screw You, Whedon” sign; and the bounty hunter sporting Jar-Jar Binks’ head on a pike.

Screw You, Whedon, Norwescon 32 Jar Jar Hunter, Norwescon 32

Since I’ve been running the @norwescon Twitter account, at the suggestion of @empsfm, I’d kinda-sorta-not-very-competently organized a joint ‘tweetup’ for @norwescon, @empsfm, and @seattlegeekly. Since I hadn’t even thought ahead enough to have some sort of sign announcing our presence, a few people couldn’t find us, and it ended up being kind of sparsely attended, but I still had a good time chatting with Shannon and Matt from Seattle Geekly, @ghouligan (Barry), and @jacinda. Sorry to anyone who missed us, I’ll do better at this whole “organizing” thing next year!

After the tweetup and another few hours of hall costume hunting, it came time to stake out my spot for the post-Masquerade photo area. There’s always a limited amount of space and a lot of people who want to take pictures, so I’ve found that it’s best to start hovering in the lobby area around 6pm-ish. Sure enough, it wasn’t long before the t-shirt vendor started packing up and the official photography team started setting things up. My (not-so-)nefarious plan worked, and I was able to get a choice spot just left of the centerline behind the official photographers’ line of chairs.

And there I stood for the next three hours, as costume after costume paraded in front of us. So much great work on them all, from the hall costumes that were shanghai’d into posing to the Masquerade entrants posing for us after their time on stage. Of course, three hours is a long time to stand in one place and hold a camera up, so once the final Masquerade costume made it through, I stumbled away to sit and recover for a bit.

After some time to regain feeling in my arm, I started wandering, and spent some time running around with artvixn, helix90, and their friend Nell, who were on a quest to visit some of the hall parties. We made a swing through the Merchants of Deva party, then they all went off to find a rumored scotch tasting while I went down to the Saturday Night Hoedown, as I knew I had to drive home in a bit (oh, and I’m a total wuss drinker) and didn’t have much interest in the scotch.

The Hoedown kicked off (a little late, but I believe that’s par for the course), the floor filled pretty quickly, and I spent a good hour or so making laps around the outside of the dance floor with my camera. It wasn’t terribly long, though, before I really started to realize just how tired I was, and decided it was time to head home. Not long after midnight, then, I packed up, took one last look at the revelers, and bade another Norwescon goodnight.

Good Twitter Marketing is Communication

I’ve been having fun over the past couple of weeks playing with a bit of unofficial marketing via Twitter for a couple of the local conventions. I’ve been using Twitter (djwudi, if you didn’t know already) for some time now, and I’ve been seeing a number of different companies and organizations picking up Twitter accounts, some of whom seemed to use it successfully…some of whom, less so.

To me, possibly the single most important aspect to marketing successfully on Twitter — and keep in mind that I’m not a marketing wonk in any way, I’m just an opinionated geek with a Twitter account — is having a real person behind the account. Just as people prefer to call a business and speak to a person rather than an automated machine, I like to know that there’s a real set of eyeballs paying attention to a Twitter account, and it’s not merely an automated receptacle echoing an RSS feed. Many companies seem to see Twitter as little more than an RSS reader for people who don’t grok RSS readers, and that’s a rather sad outlook.

Now, there’s nothing wrong with feeding RSS feeds into Twitter accounts. I’m doing that very thing myself, in fact. However, that shouldn’t be all that is done with the account.

Right now, I’m managing two Twitter accounts for local conventions: norwescon (for Norwescon) and steamcon (for Steamcon). Both of these are unofficial (i.e., I’m not actually involved with the production of either ‘con, but just do this because I can and because it’s fun to play with this stuff), but the Steamcon account is slightly less unofficial…that is, I’ve received a nice thanks from the Steamcon Powers-That-Be along with a link on their homepage to the Twitter account. Both accounts are somewhat automated, using Twitterfeed to pipe in RSS feeds. However, I also take care to make sure that neither account is a simple infodump.

Here’s the steps I’ve taken so far:

  1. Use multiple sources.

    Each account actually has multiple RSS feeds contributing content. For Norwescon, that’s the LiveJournal group, the Flickr group photo pool, and the Flickr group discussions; likewise, Steamcon gets their LiveJournal group, their Flickr group photo pool, and their Flickr group discussions. At the moment, there’s very little activity on Flickr, and most of the posts come from announcements on LiveJournal, but the Flickr feeds will come in handy post-con.

  2. Find the people that might be interested.

    I knew that since these weren’t official accounts, the chances of people stumbling across them were pretty slim. So, rather than just set them up and toss them into the electronic wind of the ‘net to see if they caught anyone’s eye, I set up two Twitter searches and subscribed to the RSS feeds. I use the same syntax for each search, just changing the name of the ‘con: norwescon -from:norwescon. This shows me any Tweets mentioning the ‘con, while excluding those sent by the Norwescon Twitter account (I originally also appended -"@norwescon" to exclude reply Tweets, as those have their own tab in the Twitter interface, but I’m finding it handy to have those included in the RSS feed as well). When I see someone’s tweet pop up, I take a look at their Twitter account, and if they look like they’re interested, I follow them.

  3. Interact!

    As evidenced by how I started this post out, I think this is the most important of the three. Rather than letting the RSS feeds take care of everything, I check in on the accounts myself off and on when I can. Admittedly, it’s not as often as I check my personal Twitter account, but it’s often enough that I can catch mentions, reply to any Tweets directed to the account, and so on. I also post Tweets myself when I find something interesting or worth sharing that fits the theme (such as Star Trek corsets or steampunk Lego). Any indication that there’s a real personality behind the account handle is good, and is more likely to get not just subscribers, but active subscribers. Twitter should be a conversation, not a lecture.

In the end, I’m having a lot of fun with this little experiment. It seems to be working well enough — the Norwescon account is up to 40 followers just through my dinking around and word-of-tweet, while the Steamcon account is now up to 38, most of whom have just shown up in the past two days after the Twitter logo and link hit the Steamcon website. Not huge numbers by many estimations, but both accounts are relatively new, and I’m sure both will continue to grow as the cons get closer and as word continues to spread.

Now if only I could figure out how to get paid for this kind of stuff full-time, instead of doing it for free during lunch breaks and evenings at home! ;)